To get the best results from your SMS marketing campaign, consider the following -

1. Opt-In Preferred
According to Forrester Research 65% of consumers are annoyed by indiscriminate mobile marketing, so use SMS wisely. Most marketing professionals agree that SMS marketing campaigns should be permissions-based only, otherwise, you risk alienating your customers.

2. Deliver Real Value, Not Just Marketing
Customers respond negatively to mobile communications that is irrelevant to them. Your customer, even if they have "opted in" will expect information useful to them - such as information on new products, invitation to launch events or (better yet, since everyone loves a bargain) offer discount vouchers or prize draws.

3. SMS Messages should be Clear and Focused
You only have 160 characters to get your message across, so keep it simple. Do not use too many SMS abbreviations or you run the risk of confusing your customers. Your message should generate excitement and offer a clear reason for the customer to turn up.

4. Comply with Spam Control Laws
Companies who breach the Singapore Spam Control rules risk financial penalties and loss of reputation. Find out how your sms marketing messages should be worded in order to comply with the Spam Control Act. BizibodySMS also offers all clients a free Spam Control Advisory.

5. Identify Your Company Clearly
Although the use of SMS for scams and fraudulent purposes are not as widespread as email, the public is generally wary of responding to SMS messages from unidentified parties. You should state clearly who the message is from and how the customer can contact you if they wish.

6. Time your SMS Delivery
If you are a retail outlet, aim to get your message to customers at a time when they will most likely be hitting the shops; if you are a restaurant or night club, when they are likley to be making plans for the evening. Too early and the message will be forgotten, too late and other arrangements may have already been made.

7. Monitor Frequency of SMS Campaigns
If you deploy SMS marketing too frequently (even if the messages are different) you run the risk of aggravating your target audience. To infrequently and customers begin to forget who you are. Send messages to different groups of customers weekly.